Social media has become the beating heart of our global communications.
What started as just a way to digitally "poke" a friend has developed into a widespread phenomenon, connecting billions of people worldwide.
It can be a difficult beast to tame, especially when it comes to using social media for your business. But it can also be your best asset - if you use it correctly.
That's where I come in to help!
My name is Liz and I proudly operate Socially Adjusted - your Melbourne-based freelance social media manager, helping small businesses grow through Instagram, Facebook and content strategy.
MY SOCIAL MEDIA MANAGEMENT PACKAGES
Foundations
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3 feed posts/reels posts per week (Instagram + Facebook)
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SEO Optimized hashtags & captions
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2 stories per week
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Basic strategy for growth + engagement
Momentum
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Everything in Foundations PLUS:
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4 feed posts/reels per week (Instagram + Facebook)
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3 stories per week
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Light inbox monitoring
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Monthly insights report
Executive
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Everything in Momentum PLUS
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5-6 static posts/reels per week
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Monthly strategy session
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Promotional/campaign support
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Regular inbox monitoring
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Trend/content research for growth
How Boutique Joinery increased Instagram enquiries through organic social media management in Melbourne
Client:
Boutique Joinery — Custom Cabinetry & Joinery Studio, Melbourne.
Service Provided:
Freelance social media management and Instagram content creation.
Industry:
Joinery & Cabinetry
Results:
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Increased organic reach by 500%
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Consistent enquiries generated through Instagram
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Established premium brand positioning online.
The Challenge
As a growing Melbourne-based joinery business delivering high-end custom cabinetry projects, Boutique Joinery needed a consistent online presence that reflected the quality of their craftsmanship.
Like many small business owners, balancing client work, project management and day-to-day operations meant social media often became an afterthought.
While their completed projects were visually strong, they weren’t being consistently showcased online to reach new audiences or generate enquiries.
The goal was simple — create an authentic Instagram presence that showcased their work, attracted the right clientele and supported long-term brand growth.
Strategy Implemented
Working closely with the team, Socially Adjusted developed a content strategy focused on storytelling, craftsmanship and consistency.
Key elements included:
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regular instagram reels highlighting project progress and finished spaces
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onsite b-roll filming to capture authentic workshop and installation moments
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seo-optimised captions designed to reach melbourne-based audiences
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showcasing premium materials, finishes and behind-the-scenes processes
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organic engagement strategies to build meaningful connections with followers.
The focus was never on trends for the sake of trends — but rather building a cohesive digital presence aligned with the brand’s quality and reputation.
Results
Through consistent organic content creation and strategic storytelling, Boutique Joinery experienced:
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increased organic reach and engagement across instagram
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stronger brand recognition within melbourne’s interior design and building community
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improved visibility of completed projects and craftsmanship
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ongoing enquiries generated through social media presence.
By focusing on authentic content rather than paid advertising, the business established a digital portfolio that continues to support new client opportunities.
Why Organic Social Media Matters for Trades & Design Businesses
For industries like joinery, construction and interior design, social media has become an important extension of a portfolio.
Consistent content allows potential clients to understand not only the finished result — but the process, detail and craftsmanship behind it.
Organic instagram content helps build trust long before a first enquiry is made.
Looking for a Melbourne Freelance Social Media Manager?
If you’re a small business owner looking for authentic social media support that reflects your brand — Socially Adjusted works closely with Melbourne-based businesses across design, hospitality and hair industries.
Tap the button below to enquie today.
Freelance social media strategist | Socially Adjusted
HEAR FROM MY CLIENTS
What they’re saying
“Liz is amazing at what she does.
She has transformed my online presence.
My social media looks more professional, cohesive and engaging since she started managing it.
Liz is creative, organized and truly cares about results. Highly recommend!”
- SIMONE V
“ It is awesome working with Liz. She has increased the visibility of our business by 400% so far on Instagram, with so many more people engaging and viewing our content.
This certainly is the best way to grow your business without having to do the hard yards yourself.
Liz is extremely easy to work with and understands the importance of posts being consistent.
I look forward to working with her in the future. Liz takes the headache out of worrying about this side of the business myself.”
- JANICE B
"Working with Liz is amazing. She has great ideas and gives me great advice for my social media platforms.
Her knowledge, insight and design concepts for my page have made a big difference. I am very happy with the end result.
Thank you so much for your time and work. I will be using you for all of my other projects!"
- SHANNAR K
Let's Talk
Contact me today to discuss your social media needs - I'm just a phonecall or message away!
P: 0488 600 065
